Great British Festival 2018 Takes Off

Great British Festival 2018
Austin Powers wasn't around but the Great British Festival 2018 was a smashing success. Yeah, baby!

American patriot Paul Revere was not around to warn Filipinos that the “The British are coming!” when the latter recently “invaded” the Glorietta 2 Activity Center in Makati City.

That’s understandable because these gentlemen came in peace to promote the ongoing Great British Festival 2018. Spearheaded by the British Embassy, the two-week festival promises to bring the best of Britain to the Philippines.

Great British Festival 2018
Austin Powers wasn’t around but the Great British Festival 2018 was a smashing success. Yeah, baby!

Dynamic and Diverse

“We are a dynamic, modern and diverse country – proud of our past and looking confidently to our future. Our links with the Philippines stretch back across the centuries and I see great potential for our two countries to become even closer in future. Growing numbers of students from the Philippines are coming to the UK,” according to the dashing British Ambassador Daniel Pruce.

“We benefit from a thriving community of over 200,000 Filipino nationals living and working in our society, making an enormous contribution to our country. More and more Brits are coming to the Philippines to live and work – nearly 17,000 at the last count. Over 200 British companies are operating here with many more eager to come,” he added.

Biggest UK Brands

With the exception of James Bond or Austin Powers for that matter, the event brought together some of the biggest UK “brands” under one roof. It was a celebration of the music, fashion, innovation, food, and arts of a country that’s close to the hearts of many Filipinos.

In lieu of the two famous British secret agents, Pruce welcomed guests and led the ribbon-cutting ceremony. Visitors had fun sampling the delicious assortment of British food and drinks and experienced the interactive exhibits staged by the festival’s partner brands: M&S, Speedo, The Body Shop, Lush, Shell, STI Limited, Digital Barriers, Diageo, Quorn, Costa Coffee, and Union Jack Tavern.

People joined the great trivia challenge, British film screenings, storytelling for children, whisky pavilion, and the much-anticipated Rockaoke Contest (with a first prize of two tickets to London on Etihad Airways).

Great British Festival 2018
British Ambassador Daniel Pruce greets the audience at the opening of the Great British Festival 2018 in Makati City.

Free Admission

The Great British Festival 2018 is open to the public and will run for two weeks across the country, with a variety of activities in Metro Manila, Iloilo, Cebu, Dumaguete, and Baguio until March 10. These include a talk by Pruce on British excellence, transnational education, and UK business excellence (on March 1 in Saint Louis University, Baguio, and March 5-6 in Siliman University, Dumaguete); Trade Mission in Iloilo City from March 7-9; and a showcase of the best of British food and drinks in Cebu City in association with Chef Jason Atherton.

The Great British Festival 2018 is supported by the British Council, the British Chamber of Commerce, Glorietta, HSBC, St. Andrew’s Society, National Bookstore, Jollibee, FDCP, Triumph Motorbikes, Unilever, Clarks, Jaguar Land Rover, Mothercare, Cath Kidston, Shakeaway, Superdry, Hamleys, Santos Knight Frank, The Pig and Palm, British Women’s Association, Siliman University, Saint Louis University, De La Salle University, and the University of the Philippines.

To see the complete schedule of activities, like and follow the British Embassy Manila on Facebook (facebook.com/ukinthephilippines), Twitter (twitter.com/ukinphilippines) or visit www.gov.uk/world/philippines.

 

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