In an industry where one day you’re in and the next day you’re out, it is the rare designer to not only last, but shine for 35 years. That’s why Criselda Lontok is an icon in her own right. Her transformative designs, which marries style and comfort, have become a standard for women who are beautiful, stylish, and feminine.
We sit down with Criselda at her anniversary celebration and Holiday 2018 collection.
What’s the secret behind your staying power?
Being practical and elegant at the same time. I’m always hard working, too, and I see to it that I satisfy my client. That’s top priority for me.
In three words, how would you describe your designs?
Elegant, classic, and practical.
Do you have a specific woman in mind when you design?
Not really. Mostly, what I design is what I want to wear. I like loose dresses and clothes around that theme. When I see it, I’d say, “Oh, I like that.” That’s how I sell clothes, too, by wearing the clothes I design and I like. Next thing you know, they’ll come to the store and all that. Definitely, I love to see what I love to wear.
What’s your advice for up-and-coming designers?
They have to know their clientele well. Study them and come out with designs that fit them and not necessarily what’s trending. They have to adapt it to the personality of the client.
Upon retirement, some women would feel less inclined to dress up. What would you tell them?
They have to keep dressing for themselves, not necessarily for others. Again, it’s all about knowing what would fit them and not being a slave to trends.
The Criselda Lontok Holiday 2018 Collection will be available on the first week of September at the following Rustan’s locations: Makati, Shangri-La Plaza, Alabang, Gateway, and Cebu.